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MediBid is the healthcare industry’s version of Priceline, where doctors bid for patients’ surgeries and other services in an online marketplace. Started in 2010, 120,000 consumers have used the service – mostly uninsured and high-deductible health plan people – and 6,000 doctors, surgery centers, and a few hospitals have registered as bidders on the site. Prices are typically 80% less than retail or hospital charge-master prices and 50% of what insurers usually pay for a given service.
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